Communication campaign “Eat Safely”

“Eat Safely” is a communication campaign launched by the Food Safety and Quality Team of the FAO Regional Office for Latin America and the Caribbean, in order to raise awareness on food safety issues. The campaign, which is developed under one of FAO’s global and regional priorities “promoting food safety and quality” is aimed at informing consumers using easy and direct messages on some basic principles that are essential to guarantee food safety.

These days, foodborne diseases (FBDs) are one of the most significant problems at the global level linked to public health, both in developed and developing countries. The knowledge of good hygienic practices in handling and preparing food could improve food safety and quality in the region and, as a consequence, increase food security.

For the public to identify with the problem, to incorporate desirable habits in their health culture and to spread those concepts, it is fundamental to teach people, starting with children, how to eat safe, contamination-free food.

The FAO “Eat Safely” campaign includes flyers, posters, t-shirts, comics and radio messages.